Social marketing

Quick Online Tips and Tricks For Article Marketing

Article marketing can be a great way to build site traffic. Article marketing is the process of submitting articles to directories so that others can post them to their websites as content. Each time someone posts your article you get a link, sometimes two, back to your site. You get traffic and they get great content. It’s a win-win situation and this article will explain how it’s done.

Create rules on your blog site if you encourage customer comments. When your visitors come to your site, you will want to make sure that they feel safe and secure. If a firm structure is set in place, you will also be increasing the professionalism and credibility of your website.

If you write multiple articles on one topic, make sure you’re cross referencing them! Not only will readers read the one article, but chances are they’ll check out the others ones you’ve written on the topic if they’re right in front of them. This will increase the ad revenue you get from one person.

Name a list or include numbers in your title. Studies have shown that most people are more likely to read something if it offers a list-style format or offers you a number of ways to do something. Take advantage of this, when both writing your article and choosing a title, to secure the most readers.

Make sure you don’t use overly complicated or formal language in your articles, or you run the risk of driving away your readers. Use simple, everyday language that is clear and straightforward to understand. You want to appeal to the widest audience possible, so don’t pitch your articles too high.

Before you begin your article marketing venture, it is important for you to understand exactly what article marketing is. Article marketing is a process where you write articles with links back to your website or to an affiliate site so that you can get traffic to your site more easily.

One important element of article marketing is to use a clear attention getter in your articles. The author has numerous ways that create attention-getters based on nature of the content.

If a well-known personality has been seen with your product, ask if you can use this to your advantage. This can create demand for your products. Do not, however, make any false claims. This can get you into serious legal trouble.

Keep your articles unique and choose submits that will interest a broad range of viewers. Readers will find little appeal in articles that seem to be retreads of old information, and many will steer clear of obscure pieces.

Implement some article submission software now to increase the number of backlinks to your website. You need to have a large number of different types of websites linking to yours, using a variety of different anchor text keywords, to rank highly on Google. Article submission software will set that up for you.

Make sure that you have a great site. Everything on your site should contain well-written content. Your writing is what can really make or break you. If the content is sparse or severely lacking “body,” that is going to dissuade visitors and then you will lose out on future sales and traffic.

When promoting your online articles, a great tip is to check out the resource boxes of other top article writers if you are not sure what to put in your resource box. Doing this will allow you to see their methods that they use to stay popular. As a result, you can use these methods to make yourself more popular.

Write a great article with great content. The article directories will likely disapprove your submission if it is a blatant promotion of your product. You need to submit articles that add value to the reader and are likely to meet the criteria of the web searches that are performed.

When you write articles for your website to market your product write in the first person. Referring to yourself in the third person is strange and inappropriate unless you are royalty. Speak directly to your readers as if you were having a conversation with them. This will make you seem as if you are a real person with whom they can have a relationship and do business.

Using unique content is one successful article marketing technique. The Internet is a big place with a lot of competition. One way to stand out of the crowd is to offer information that is hard to find or not commonly shared. Common topics are used by thousands of sites so offer something no one else offers.

Use anchor text links to related content that you have posted previously. If you are writing about dog sitting and you can work in something related to the article you wrote a few months ago about dog grooming, do it! Search engines love inbound links so including these links will help your rankings. Be careful to not overdo it, though.

Make sure that your language matches the needs and style of your target audience. If you are writing for the general public, don’t try adding in a million different fancy words or phrases. Focus your writing at about an 8th-grade level if you want to reach the broadest audience.

 

Use the rule of 3 for your articles. Three parts make articles interesting and memorable for your readers. The introduction tells them what to expect. The body of the article delivers on the promise you made in the title of the article. The conclusion reminds readers of the important points and leads them towards action.

Use your articles to create a blog. Add all of your articles to a free blog site such as WordPress or Blogger. This allows you to get more mileage out of your articles, and even though people talk all about Google penalising your for duplicate content, most people don’t understand that this mostly means duplicate content that resides on the same domain.

You can see just how effective article marketing can be at bringing traffic and attention to your website. With these ideas, you have all you need to start building back links with directory submissions. So, start writing great articles, submit them to the directories on a regular basis and watch your traffic increase.

Facebook Marketing 101

Everything you need to know about Facebook

Facebook is orders of magnitude more popular than the second-most-popular social media site. There are millions of members and millions more signing up each day. Therefore, it is a great tool for a business’ marketing strategy. Keep reading to discover how.

facebok 101
Facebook 101

If you’re using Facebook to market, make sure you’re also posting there! No one will visit a page which rarely ever has updated content on it. Don’t overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what’s going on.

Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign.

If you’re having trouble gaining followers, you can offer sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Know when you should and shouldn’t post on other walls. You can gain lots of attention by doing this. Make sure it is the good kind. Post to other Facebook pages when you have something worthwhile to say. Don’t resort to spam.

Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.

Do not create postings that are far too long. While you may have a tonne of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.

Offer an easy way to your followers to sign-up for contests. Give away something to provide an incentive for folks to do so. Hold contests and sweepstakes or just offer free samples of the product.

Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.

Create customised tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.

Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.

Get your subscribers to interact with you by asking some questions. You could, for instance, ask people to share a funny anecdote with you or to give their opinion on a certain topic. This is a great way to get your subscribers to interact with you and with each other.

Look for other brand’s best practices and learn from them. Facebook is not a new medium anymore. There are tonnes of companies dealing with Facebook marketing every single minute of the day. Look into what seems to be moving the needle, and figure out how your brand or company can be doing the same.

Always maintain a positive attitude on your facebook marketing page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page that you find a way to put a positive spin on it.

There are things that you should and should not do when you are Facebook marketing. You need to research both. Looking at the worst examples is often overlooked by many people who just look at the best. You also need to learn what you should not do.

Post pictures along with your text. It will make your post stand out in the newsfeed, and it gives it a little extra edge. Make sure, however, that you either use your own pictures or you use royalty-free images when posting. This is important because you do not want to essentially take someone else’s property without asking.

Include your customers as your business celebrates certain milestones. Try sending a “thank you” quickly to all the people on your friend’s list, and make an announcement about the celebration on the main marketing page. This will make your followers feel special and appreciated.

Consider SEO when completing a Facebook profile. Try to use the keywords you used on your website; additionally, post back-links to your website on your Facebook profile. If your keywords are strong, your Facebook page is going to earn a search result rank before long.

Avoid doing all of your updates for Facebook in a single day. If the content is spread out a bit, its impact will be greater. People find it hard to locate information useful to them if they are given too much all at once.

Do not pick a Facebook page name that is confusing and not consistent with your business. Once you choose a name, it is very difficult to convince Facebook to allow a change. You have to send a request, which could take a while. In the meantime, you may end up losing customers.

There are many marketing opportunities when it comes to Facebook. You now know how to market effectively on Facebook. It’s time to start integrating Facebook into your marketing

Glyn Hiscock Design Logo and theme

Our New Look Theme and Logo Designs

 

New theme and logo

Welcome to the new look Blog theme for Glyn Hiscock Design. This is still a work in progress and more improvements are on the way, We also have our new logo design so any feedback that you have on that would be great.

We are also planning on creating and selling some premium WordPress themes both on this site and on Theme forest in the near future so if you have any ideas as to what you would like to see please leave a comment or email me at My Email address and I will do my best to accommodate, or you can contact us through our website glyn hiscock design. I am currently redesigning the website for our main site as well and will post updates as to our progress on that front too so keep coming back for news on our upcoming products as new items will be added to our services when we launch the new site. (more…)

content is king

Designers v. Clients: Does this mean War?

The simple answer is no!

I have found with my numerous meeting with clients, that they have the impression that design and designers work only on computer. This may be because of the intrinsic link between the term Graphics and computers. The truth is that designers are Artists and the computer is but one of the mediums that we use. Often I have heard Designers immediately go on the offensive due to this misunderstanding, causing tension between them and the client from the start, with the designer treating the client like they know nothing at all.

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Copyright law

Web Design and the Law

Copyright in Web Design

in a previous incarnation i was a qualified Legal Secretary in the UK legal system, before changing career into Graphic and web design. One thing I have noticed since changing over is the near total lack of education available on the legal matters that revolve around web and graphic design. Yes, many designers use contract agreements when dealing with clients and should know enough what is contained within to explain to their clients what they are signing.

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Rubber Bands

Rubber band ribbon set

 

A set of rubber band style ribbons for use on an eCommerce sites or Charity sites.

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Split testing

Why you need to be split testing

What is Split testing

Split testing or A to B testing is the process of developing two versions of an aspect of your site, such as a call to action button, links, or other user action on your site and splitting the traffic between them to see how each performs.

This is a simplified explanation of what Split testing is but, it is one of the most important things every web designer needs to be doing.

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World Currency

Flat Design World Currency Icons

Flat Designed World Currency Icons

Designed In Adobe Illustrator CC 2014.

Easily Edited and vector designed for rescaling.

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Free download

Free PSD UI-kit to download

Here is a simple free UI-kit that we have designed for you to download and use in any of your projects.

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RWD

What is more important? Design or RWD

Design or RWD?

I am a web designer who has in the last few months ventured into the world of the developer. I have found it interesting and challenging all at the same time.

One of the major subjects that I have struggled with, and I would be interested to find out if any other designers out there have had the same problem, Is at what point do we sacrifice design for responsiveness.

At a certain level systems have been put in place to cope with smaller screen sizes such as Google’s material design or bootstrap. however I have found that Sites start to bleed into one, even on sites that truly talented designers are working on.

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